IP Quest is a training workshop which introduces intellectual property using a special board game. This innovative approach promotes learner engagement, enabling the complex subject of intellectual property law to be quickly absorbed. The game is led by an IP specialist with experience in advising businesses on how to effectively manage intellectual property rights.
The game is played in teams, and each team is responsible for a fictional company. The game requires participants to decide which IP rights are most significant for their fictional company, and then put this to the test in the market where they face various challenges. As each team deals with these challenges, they become aware of why IP rights are important and how to use these rights in a commercially useful way.
People who play this game obtain an insight into IP that is very difficult to obtain in conventional ways.